Digital Media

About Digital Media

With over 500,000 collective page views per month and growing, Great West Newspapers delivers a loyal audience for your advertising campaign. We are proud to feature hyper-local journalism on our sites, as well as value-added content that compliments our newspapers.

Many Great West sites offer specialty products like searchable community directories, Hot Jobs, Hot Properties, visitors' guides as well as province-wide supplements like our Education Guide and Recreational Properties Guide. Great West continues to build new products including video content and mobile content.

Advertising Online

Our communities look to our online offering because we are the main source of local news. Our journalists are dedicated to providing readers with the most relevant and timely content possible. Breaking news, blogs, video, contests and other interactive content drive traffic to our sites. All Great West sites are IAB compliant (please see Ad Formats) and we use Google Analytics to track website metrics.

We Can:

  • Deliver rich media and video ads
  • Provide demographics to target market your advertising campaign
  • Give you product options that fit your message

All Advertising sizes are IAB Standard

Ad Formats:

Ad Sizes:

Leaderboard: Premium position at the top of each page [ size = 728 x 90 pixels ]
Big Box: Positioned above the scroll - surrounds the content area for high visibility [ size = 300 x 250 pixels ]
Sky Scraper: Eye catching vertical position delivered on most pages. [ size = 160 x 600 pixels ]

Ad Spes:

Static Ads:
Colour: GIF or JPG; 72 dpi, RGB colour
Maximum file size: 20k
Animation: 15 sec. max. or 3 loop max.

Flash/Rich Media Ads:
Initial file size: 40K
ClickTAG variable: Required as per IAB Canada's universal specifications
Additional file size ("polite" download): 2.2 MB additional (additional bandwidth to be paid by advertiser)
Timing: 15 sec. animation / 30 sec. of video
Frequency: No limit
Expansion: Always collapses on mouseOut; call for limits
Audio: User-initiated only; never automatic
Flash specs: 18 frames per second; minimum player version 6
Read more details on IAB Standards